March 11, 2011 saw Japan suffer one of the most devastating natural disasters the nation has ever seen. In the wake of the earthquake and tsunami, the country began their recovery and assessed the damages. Auto companies were far from immune to the disaster, and in particular parts suppliers were hard pressed to be able to meet demand. The result has been stopped or slowed production, and automakers making efforts to shift production and monitor the situation closely .
At the New York International Auto Show the company announced that as of April 18th, 2011, that they have resumed continuous production for the first time since the disaster. While the output is still not up to previous levels, it is good to know that companies such as Mitsubishi are able to begin to normalize things and plan the full recovery.
The resumption of more normalized production is important to Mitsubishi because they have recently launched a new ad campaign centered around some world records set by their cars, and a newly invigorated styling in their fleet that boasts better style lines as well as more features and improved fuel economy.
Mitsubishi announced several new vehicles at the New York International Auto Show, including a zero emissions electric called the “i” .